So you’ve decided to partner with a recruitment agency. Great! This is the first step in finding the best talent to join your organisation.

The initial conversation with your recruitment partner is an important one. A good talent partner will ask lots of questions - and not just about the vacant role you want to fill.

We know that modern recruitment is marketing.

To attract and engage the best people, you need to think like a marketer and know how to sell an opportunity to potential employees.

At Heart Talent, we believe in the power of storytelling.

Here’s the secret: Recruitment is marketing.

This isn’t a trend. It’s a core truth in the new world of work.

Forbes research shows that recruitment marketing spend is on the rise, and according to the latest Recruitment Marketing Report, 59% of employers recognise marketing as having a significant impact on their ability to hire great people.