From hard-to-fill to hard-to-choose in 15 days

An established and respected charity foundation needs to fill a critical role.

They prefer to DIY their recruitment, but have found it challenging to find the right person for this role.

This is a key appointment at an important time.

‘Attracting the right person is critical, Cynthia.’

Here's how Heart Talent took this organisation from 'hard to fill' to 'hard-to-choose' in just 15 days.

We worked in close consultation with the hiring manager to assess the role scope, positioning, and salary.

We spoke with some key stakeholders to understand the employee experience and culture.

Using first-hand insights and feedback from our network, we benchmarked the role in market.

Armed with all of these insights we created an authentic, compelling recruitment campaign.

Next, we leveraged this campaign content in proactive outreach to potential candidates.

This marketing and content-led approach was something completely new for this hiring team, and it worked.

The results?

In 10 days:

• 7,542 people reached

• 2,366 video views

• 2X more clicks

• 72% more applications than the competition.

Just 15 days after we commenced the search, the hiring manager:

• received 13 quality, matched candidate to select from

• chose to interview 5 people

• would’ve been happy to hire all 5 people

• offered the role to the best of a top notch shortlist.

‘So many great people! How wonderful to have such choice!’

> 15 days from briefing to signed contract.

> Consultation, advice, careful positioning.

> A marketing-led approach.

> Engaging, compelling content that outperforms.

> Extensive reach and engagement.

Proactive search — 60% of the shortlist sourced outside SEEK.

Exceptional results.

Excellent feedback from the hiring manager and the candidate, both are over the moon.

Recruitment is a marketing challenge.

Clear positioning, compelling content and proactive search drives better hiring outcomes.

We are deeply committed to making recruitment easier for NFP leaders with flexible support options.

Curious to know more? Get in touch for a chat.